A presence on social networks has become an essential tool for almost all sectors and the legal profession is no exception. Law firms have begun make social media a key part of their communication strategies and, for PLMJ, Linkedin is the preferred network.
Speaking to the Iberian Lawyer, Alexandra Almeida Ferreira, PLMJ's Brand and Communication Director, highlights its importance: "LinkedIn is a communication and knowledge exchange platform that can bring immense value to our clients and partners. To achieve this, we have three rules: always relevant content, a message built on the needs of our clients and truly digital delivery of content. This is why we focus on podcasts and videos, which dominate our communication."
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