For decades, and with varying degrees of intensity, the debate pitted profit against a commitment to respectful business ethics, the environment, social impact, and transparent and responsible governance. Today, we know that, far from compromising profit-making with a commitment to sustainability, these principles are instead requirements to achieve results sustainably at various levels. Of course, these results include the one that also must drive organisations: financial results. We are all on the same side: profitable, consolidated and financially sustainable businesses, not despite this agenda, but because of it.